In the fast-paced marketing and branding world, unique strategies for competitor analysis are essential. One such innovative approach is using word clouds. Word clouds present information in a fresh, engaging way, ideal for both internal usage and brand presentation.
Utilizing the power of keywords, a word cloud visually portrays frequency or relevance of words extracted from competitor’s data. Key brand terminologies, common phrases they use, or services they spotlight, all can be spotted easily.
With WordCloud.app, creation of this illustrative data analysis tool is a breeze. Choose from numerous shapes, carefully curated color palettes, and a variety of fonts, even upload your own shape or background image. A word cloud can reflect volumes about your competitor’s focus areas in a single glance.
To kick-start your competitor analysis, you can create your own word cloud, or tackle team projects with the newly introduced Collaborative word clouds feature. WordCloud.app provides a comprehensive free plan. Additionally, the Pro and Premium plans present further perks like AI support, access to exclusive shapes, and the ability to export animated word cloud videos.
You might want to check out samples like Business Values, Business Values II or Environmental Sustainability, to get some creative inspiration.
Elevate your competitor analysis with word clouds today!